Digital marketing is all about using the internet and technology to promote businesses, sell products, and connect with people. So, what exactly do you study in a digital marketing MBA? Let me walk you through 10 important subjects you’ll learn in 2025.
- Social Media Marketing
This is one of the most exciting subjects! You’ll learn how to use Facebook, Instagram, LinkedIn, Twitter, and even TikTok to help brands talk to their customers. You’ll discover how to create posts, stories, reels, and ads that grab attention and make people want to buy or learn more.
You’ll also learn how to grow followers and engage with the audience, so brands stay popular online.
- Search Engine Optimization (SEO)
SEO is like magic that makes websites show up on Google when you search for something. In this subject, you learn how to help websites rank higher so more people visit them. This includes choosing the right words, fixing website problems, and creating useful content.
Good SEO means the business gets more visitors without paying for ads!
- Pay-Per-Click Advertising (PPC)
In PPC, you learn how to run paid ads on platforms like Google Ads and Facebook Ads. You’ll study how to create ads that appear in front of the right people, how to set budgets, and how to check if the ads are working well.
It’s all about getting the best results with the money spent.
- Content Marketing
Content is king! This subject teaches you how to create blogs, videos, infographics, and more that people enjoy and find helpful. Content marketing builds trust with customers and helps brands become experts in their fields.
You’ll learn how to plan content that matches what people want to see.
- Email Marketing
Did you know emails are still super powerful? You’ll learn how to send emails that people actually want to open and read. This includes writing catchy subject lines, designing emails, and understanding when and how often to send them.
Email marketing helps keep customers coming back.
- Web Analytics
In this subject, you learn how to look at numbers and data from websites and ads to see what’s working and what’s not. Tools like Google Analytics help you understand how many people visit, how long they stay, and which pages they like.
With analytics, you can make smart decisions to improve marketing.
- Mobile Marketing
Everyone uses smartphones, right? This subject teaches you how to reach people on their phones through apps, SMS, and mobile-friendly websites. You learn about app ads, push notifications, and designing mobile experiences that are easy and fun to use.
Mobile marketing is growing fast and is a must-know!
- Marketing Automation
This is like having a robot helper. Marketing automation teaches you how to use software to send emails, post on social media, and do other marketing tasks automatically. It saves time and helps you connect with customers without doing everything by hand.
You’ll learn tools like email drip campaigns and chatbots.
- Video Marketing
Videos are everywhere, and this subject shows you how to create and share videos that tell stories and sell products. You’ll learn about different types of videos, such as explainer videos, ads, and live streams.
Video marketing helps brands get noticed and loved.
- Digital Strategy and Planning
This is the big picture subject. You learn how to make a complete plan for a brand’s digital marketing – which channels to use, how much to spend, and what goals to set. You’ll also learn how to measure success and adjust plans to get better results.
It’s about thinking like a marketing boss!
Why Learn These Subjects in Your MBA?
These 10 subjects cover everything you need to become a great digital marketer. By learning these, you can help businesses grow, find cool jobs, and even start your own agency one day.
Where Should You Study Your MBA in Digital Marketing?
If you want to learn all these subjects with hands-on training and real projects, Digital Scholar in Chennai is a top choice. They give practical learning, agency-style projects, and placement support to help you get ready for the real world.
You can visit them here:
Digital Scholar
1B, Sapna Trade Centre, 135, Poonamallee High Rd,
Purasaiwakkam, Chennai, Tamil Nadu 600084
Phone: 095136 32705
Final Thoughts
If you want to be a pro at digital marketing, an MBA that covers these 10 subjects will give you the best start. Whether you love social media, videos, ads, or data, this course has something exciting for you.
So, get ready to learn, practice, and grow your skills with a 2025 digital marketing MBA. The future is digital, and you can be the star!